Apple Faces Import Ban on Apple Watch Series 9 and Ultra 2

Apple Watch Series 9 and Apple Watch Ultra 2 import bans have been formally maintained by the International Trade Commission. It is now necessary to move quickly to navigate and handle the problem after Apple found itself in a difficult position due to this unexpected turn of events.

Apple Watch Series 9 and Apple Watch Ultra 2 Face Import Ban

In a recent statement, the Biden administration decided not to overturn the ITC’s ruling. As a result, the prohibition on selling the Apple Watch Ultra 2 and Apple Watch Series 9 in the United States has been confirmed.

Despite Apple’s “careful consultations,” the Office of the United States Trade Representative opted against reversing the ITC’s ruling. Apple, in response, expressed its commitment to taking all necessary measures to quickly restore the availability of the affected Apple Watch models in stores.

The response to the ban involves two key actions from Apple. Apple has presented a request to the Court of Appeals in the US for the Federal Circuit. Also, Apple is committed to creating a software solution to tackle the issues that the ITC highlighted.

The import ban stems from the ITC’s assertion that the Apple Watch Series 9 and Apple Watch Ultra 2 violate the blood oxygen monitoring technology licensed by medical device company Masimo. Apple’s legal challenge and software development are intricately tied to resolving this dispute.

Impacts of the Ban

Limited Scope and Geographic Restriction

It’s important to highlight that the ban is specifically directed toward Apple Watch models that come with a blood oxygen sensor. Consequently, the Apple Watch SE remains unimpacted and continues to be accessible for buying. 

In addition, the limitation applies solely to Apple’s physical stores situated within the borders of the US. This means that markets in various other countries can continue their operations smoothly without encountering any interruptions or hindrances.

Retail Dynamics in the U.S.

Major retail stores like Target, Best Buy, and Walmart can still sell their current stock of Apple Watches. However, Apple faces restrictions on importing more units from abroad. The availability of Apple Watches in the US market is questioned in light of this restriction.

Future Scenarios

To restart sales of the Apple Watch Series 9 and Ultra 2 in the United States, a few requirements must be fulfilled. First, the legal appeal needs success, and there must be a resolution through a settlement with Masimo. 

Alternatively, Apple should develop a modification for the blood oxygen sensor that avoids violating Masimo’s licensed technology.

Related: Apple Watch Series 10 Will Monitor Your Blood Pressure and Observe Sleep Apnea


Q1: Does this prohibition apply to every model of Apple Watch?

No, the ban specifically targets the Apple Watch Series 9 and Ultra 2, equipped with a blood oxygen sensor. The Apple Watch SE remains unaffected.

Q2: Is it possible for other American merchants to carry Apple Watches?

Yes, major retailers like Target, Best Buy, and Walmart can continue selling existing Apple Watch inventory, but Apple is restricted from importing additional units.

Q3: What are the potential resolutions for Apple?

If Apple’s legal appeal is successful, a settlement with Masimo is achieved, or it produces a blood oxygen sensor technological modification that avoids violating Masimo’s patent, then it can resume sales.

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Aliha Zulfiqar
Aliha Zulfiqar
With a major in English Language and Literature, I'm a dedicated SEO Content Writer. Also, I love to write about technology. With over 2 years of experience, I've had the privilege of contributing to various renowned platforms. As I look forward to the future, I am committed to refining my work and delivering content that stands out.

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